I contract as a design and technical instructor at a graphic-design firm specializing in digital scrapbook graphics, and recently our team redesigned our company logo. Several of us suggested designs, but we had a hard time getting in everything we wanted about our company while keeping it sleek (a typical logo design woe.) After almost choosing a design that no one was truly crazy about, I finally submitted a design I felt was bold and memorable and described our company well, and another team member refined it to this finished version. It came back to me for final clean up in Illustrator, and we all love what we created. It breaks down into components very well for different versions on cards, brochures, banners, letterhead, and email signatures. Now it adorns all of our packaging and promotional materials, and is a big part of defining our brand.