As I’m gearing up my business, now was the time to rename and redesign the look I want, before I delve too deeply into soliciting clients for the new season.

The business name describes what I do, and says more about the services I offer: I am a photographer who goes beyond the photo to create keepsake art. The logo reflects that also by using photography-related artwork. And it cleverly incorporates my statement in a sleek way: the lens in the letter p, the box that is reminiscent of either a photo, a piece of framed art, or a camera, and even a little “shutter button” up top! (Look closely to find our family “happy face” logo.) It can also redesign into components for many configurations on business cards, letterhead, envelopes, etc. Because I do business makeovers with photos, fliers, brochures, logo design, and related artwork, I need to represent myself well in that category. Thanks for your support as we grow!

I contract as a design and technical instructor at a graphic-design firm specializing in digital scrapbook graphics, and recently our team redesigned our company logo. Several of us suggested designs, but we had a hard time getting in everything we wanted about our company while keeping it sleek (a typical logo design woe.) After almost choosing a design that no one was truly crazy about, I finally submitted a design I felt was bold and memorable and described our company well, and another team member refined it to this finished version. It came back to me for final clean up in Illustrator, and we all love what we created. It breaks down into components very well for different versions on cards, brochures, banners, letterhead, and email signatures. Now it adorns all of our packaging and promotional materials, and is a big part of defining our brand.